Summary: it's not what you say...it's what you do
This complete summary of the ideas from Laurence Haughton's book "It's Not What You Say...It's What You Do" looks at the credibility gap between what companies say and what they do, and explains the damage that is done when they don't follow through. In his book, the author explains how ensuring that you close the gap will lead to success. This summary provides a practical process that will guide you towards doing what you say.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "It's Not What You Say...It's What You Do" reveals the key to maintaining credibility by following through with what you tell your customers.
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